Lead to the Success of a Marketing Plan †MyAssignmenthelp.com

Question: Discuss about theLead to the Success of a Marketing Plan. Answer: Companies often see the success of the sales department, and they somehow forget that sales without asuccessful marketing plan do not result in optimal success (McDonald, and Wilson, 2016). The basic design, planning and a proper implementation of product presentation to the customer usually occurs in successful sales. Several issues lead to the success of a marketing plan including human factors and social, economic factors such as having the right people. These issues include; Documenting the content plan. The documentation of strategies determines how content marketing can be used by the departments to succeed by playing a critical role hence increasing the return on investment. The content plan can include the mission plan, the target audience, content creation plan, editorial calendars and distribution plan. Publication based on audience Content marketingis about gaining influence of online publication to reach the target market. Public relations and media coverage play a big role in reaching to the target audience and third-party endorsement of your products (Baker, 2014). Maintaining customer base Microsoft business website suggests that keeping an inactive or unhappy customer is more beneficial than gaining new customers. To make a marketing plan work, sunrise company can stay in touch with the their customers by frequently sending them emails of current and future purchases and have them do some marketing for the company and reward them after sending new customers to the company. Understanding your competitors marketing strategies Sunrise ltd should research their competitors by evaluating how they market their products by reading their competitors websites, online ads, and other marketing materials (Baker, 2014). Sunrise should then evaluate what works and what does not work for their competitors and this guide on ways to effectively market your products. Monitoring and performance plan Monitoring helps a company to know when to improve or alter plans against the performance indicators (Costa, Keane, and Torrens, 2013). Environmental changes both internal and external and resource usage can affect the performance of a company. The steps involved in monitoring process include; Comparing planned performance with the actual performance Records the difference between the actual and the planned performance Identifying the reasons for the difference Implement strategies to alter the operational plan or adopt performance What should be monitored? Sun Rise Company should monitor implementation of their planned activities such the quality of their rice which involves a combination of quality management tools to increase the business and reduce losses, the impact that the product has and the time taken to implement the planned activities. Sunrise Company should monitor the financial implementations such as; progress against the target and the cost of each activity. In this case, they should check the planned cost versus the reality checks on cost schedules (Kerzner, 2017). Lastly, sun Rise Company should monitor the performance of the company; this includes the overall function of their system set to implement the project and the capacity of their staff to deliver quality work and meet their terms. Sun rice should conduct monitoring should be done before an event to identify potential problems and opportunities before they occur, during an event to identify the problems that are rising and after an event to provide solutions for the future. Sun Rise should be directly responsible for monitoring to control their situations, and if they cannot, they should record the findings and suggestions for future improvements. References Kerzner, H., 2017.Project management metrics, KPIs, and dashboards: a guide to measuring and monitoring project performance. John Wiley Sons. Costa, A., Keane, M.M., Torrens, J.I. and Corry, E., 2013. Building operation and energy performance: Monitoring, analysis and optimisation toolkit.Applied Energy,101, pp.310-316. McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan.

Wall Mart Impact on the position of Askew-Free-Samples for Students

Questions: 1.What are the strengths and weakness of Askews and Wal-Mart relative to the local Market? 2.What responses, if any, can be made by Askews to Wall-Marts interest in Opening a Store in Salmon Arm? 3.How may the entry of Wal-Mart affect Askews Position in the Market? 4.What are the unique Factors or issues in the local Business Environment that the Competitors should be addressing? 5.If you were on the Askews Board what would you support? Davids plan to develop the state-of-the-art building, a scaled back version of a new building or no new development? Explain your reasons. Answers: Cause This particular assignment is about the building of new Askews store in a better developed uptown area which will have an impact on the amount allotted for financing. David Askew, the chief executive officer of the company had assumed that his costs will be slightly higher than the normal market price which was actually moderate according to him. But the company had faced challenges and the amount exceeded the expected budget. His expectation about the amount was that it would be higher y one- third but it actually came out to be 1.5 to two times higher. This was a serious problem for the company as the banker and board were aware of the time that would be taken o repay the increased amount. Moreover, the company did not even have high gross return as compared to the rest of the industry. The main problem was that the family members of Askew were worried of the negative impact that will be imposed on their company and the proposed building plan in a more developed area. David was exp erienced in local business and he was aware of the outgoing cash flow in the grocery sector to the neighbouring markets of Wal- Marts (McEachern, 2017). The Askew Company had faced strong competition in Salmon Arm from two notable grocery stores. Out of Safeway and Overwaitea, the latter was considered as the strongest competitor of Askew. It was a well established food chain as compared to Askew and they were planning to build new stores too. To keep up with the competitive advantage, Askew also followed their path of opening new stores in the developed area. The problem in the exceeding of budget was caused as the company did not pay attention to the fact that their competitor was more established in the market with high return. They should have considered the negative impact that it would have on the companys reputation before proposing the plan. In future, they should be more attentive towards increasing their sales rather than running in the competition. Also, the other competitor, Safeway did not reinvest in their store which caused a problem to increase their sales. The problems of winning over the competitors is not easy ther efore the company should pay attention to improve and modify their own system before participating in the huge market of competition they need to look into this important fact for their future operations (Saunders, Guenther Driver, 2013).1. Strengths The internal and external forces of these companies are significant in the strategic development of the company in the retail industry. Their global size, supply chain and high efficient are a strong factor for their expansion. Weaknesses The weaknesses of thin profit margin are directly related to the generic strategy of the company. As they use cost leadership generic strategy therefore they also have to follow the outcome of easily imitable business model. Source: (Malach Malach, 2016) 2.Askew can respond to Wal- Marts interest by mentioning that their business was thriving well in the market but there is threat from the powerful new low- cost competitor in the market. The CEO had researched and explained that in a geographic market the most adverse impact is faced by the supermarkets and general merchandise stores. 3.The entry of Wall Mart will have a significant impact on the position of Askew in the market. The experts believe the entry of a global brand like Wall Mart will lead to a business decline of around 10% to 40%. There will be a serious question on the survival of the different small stores and small chain stores as because they offer the same kind and same range of products like Wall Mart. The downtown location of Askew is just within the range of 2.5 kilometers from the latest Wall Mart stores and thus the impact will be severe (Gustafson et al., 2013). 4.There are some unique factors that need to be addressed by the competitors to sustain in such a market. Green Operation- The most important task of the business organizations is to aim for sustainable energy sources and reduce the use of non renewable sources of energy Energy Recovery- The companies must stress for energy recovery and reduce the use and consumption of the existing energy sources. Focussing on Community- Another main task of the organization is to engage themselves in different community based programs to fulfill their Corporate Social Responsibilities. 5.To me a new building with state of the art facilities can be beneficial to the success of the company as because it will help the organization to increase its brand value. The presence of a number of stores will enhance the profit of the organization (Askew, Beisler Keel, 2015). References Askew, O. A., Beisler, J. M., Keel, J. (2015). Current trends of unethical behavior within organizations.International Journal of Management Information Systems (Online),19(3), 107. Gustafson, A., Christian, J. W., Moore, K., Lewis, S., Jilcott, S. (2013). Food venue choice, consumer food environment, but not food venue availability within daily travel patterns are associated with dietary intake among adults, Lexington Kentucky 2011.Nutrition journal,12(1), 17. Malach, R. L., Malach, S. E. (2016). ASKEWS FOODS vs. WALMART: SUSTAINABLE DAVID vs. LOW COST GOLIATH. InICSB World Conference Proceedings(pp. 1-6). International Council for Small Business (ICSB). McEachern, M. G. (2017). Driving Circularities in the Food Supply Chain: The Sustainable Role of Alternative Food Retail Enterprises (AFREs). Saunders, C. M., Guenther, M., Driver, T. (2013). Sustainability trends in key overseas markets to New Zealand and the KPI identification database

The winslow boy Essay Example

The winslow boy Paper It is about justice because all Ronnies father Arthur wants is justice and to save the family pride and name from looking bad. He doesnt want people thinking his family are thieves. Secondly it is about innocence, Arthur is trying so hard to prove that his son is innocent he really does believe Ronnie that he didnt steal the postal order and wont stop until the judge agrees he is innocent. The play begins in the drawing room of the Winslows house in court field gardens, south Kensington. It is a time just before the war 1914-1918 it is Sunday morning. In act 1 scene 1 the book is all about Ronnie when he first gets back from his school expelled. He has a letter from his school principal explaining why which he must give to his parents to read, but he doesnt. When he comes home from school he speaks to the maid he tells her that term has ended and then goes and hides in the garden from his parents with the letter so as they wont spot him. His parents get back from church and he is still stood in the garden it is now raining. Ronnie can see that his parents are having a conversation in the kitchen through the French windows in the garden. We will write a custom essay sample on The winslow boy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The winslow boy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The winslow boy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When he finally goes in he explains what has happened to his mother she believes he is innocent. You also find out in the first part of the book that they are a very well to do middle class family. Arthur, Ronnies father is a very proud and respectful man who likes people to think good of him and his family, hes a bit bossy and expects his wife grace to do what he pleases. Grace Winslow is Ronnies mother she is very faithful to her husband, she keeps the children educated and makes sure they are well behaved. She does what Arthur tells her. Catherine Winslow, Ronnies sister is a very independent and strong-minded girl who is in love with John and respects her family. Dickie is Ronnies older brother who likes to concentrate more on girls and music than studying for his degree, hes a very nice kind person. John Watherstone is in love with Catherine and his preparing to ask her father Arthur for her hand in marriage. Ronnie Winslow is the lead role in the play he is a clever young student of Osborne naval academy. His school has accused him of doing something very bad, but we do not know what yet, in the first scene. He however claims insistently he didnt do this to his mother and father after they read the letter that was sent home for them to read. His parents are not sure whether to believe him. Ronnies father Arthur says to Ronnie in the first scene Ronnie in this letter it says you stole a 5 shilling postal order. Now I dont want your to say a word until youve heard what Ive got to say. If you did it, you must tell me. I shant be angry with you, Ronnie-provided you tell me the truth. But if you tell me a lie, I shall know it, because a lie between you and me cant be hidden. I shall know it, Ronnie so remember that before you speak. Did you steal this postal order? No father I didnt replied Ronnie. Arthur now believes Ronnie that he is innocent and did not steal the postal order, he gets his solicitors then to take the matter up with the Lords Of Admiralty and demanded the fullest possible enquiry, but he was met with a blank refusal, and only finally got permission to view the evidence. His solicitors then decided that the evidence was unsatisfactory, and fully justified the re-opening of proceedings. They applied to the Admiralty for a court Martial. They were ignored. They applied for a civil trial and again they were ignored. But after tremendous pressure had been bought to bear-letters to the papers, questions in the house and other means open to private citizens of the country-the Admiralty eventually agreed to what they called an independent enquiry. However he was found guilty again thus branded for the second time a thief. Arthur does not give in he keeps fighting to clear Ronnies name. The court case has an impact upon the whole family especially Arthur who is now is really upset about the whole thing. The public attitude toward the case is that it is worthless, there are more important issues to be discussed than the case of a fourteen-year-old boy who had been accused of sealing a 5-shilling postal order, because looming in the background, was the growing inevitability of what would later be called The Great War, Much of the play centres on whether Arthur should carry on the fight to clear Ronnies name its is costing him a lot of money and he might not be able to continue. He tells Dickie that unfortunately he is going to have to stop going to oxford after the end of his second year Dickie understands but admits that it is a bit of a slap in the face. Much of the scene is building up to the visit by Sir Robert Morton, a very successful barrister, who is coming to interview Ronnie. He is a very expensive and well known for never having lost a case before in his career. Catherine doesnt like him and I cold towards him when he arrives at the house. The scene finishes with Sir Robert interrogating Ronnie he speaks with high authority. Robert asks question after question to which Ronnie has to justify himself. Ronnie gives long answers compared to Sir Robertss short questions. Sir Roberts talks as if he is in court using legal phrases Ronnie I would like the truth. That is the truth the whole truth and nothing but the truth. The audience doesnt know whether to feel sorry for Ronnie or not. Ronnie is feeling upset, frustrated and confused, if he did steal the postal order then he obviously deserves it but at this part of the book we are still unsure whether he did or not.

How to Write an APUSH Exam: The APUSH DBQ Roosevelt Sample Essay

How to Write an APUSH Exam: The APUSH DBQ Roosevelt Sample EssayThe APUSH DBQ Roosevelt Sample Essay is not the right fit for all teenagers. While it does provide a great deal of information, it might not be appropriate for your child's specific needs.As with any test, the APUSH exam asks questions and wants answers from students in their study habits. Because of this, it is crucial to spend time doing more than just reading the essay prompts. Specifically, students will need to understand the concepts being presented.While many students have access to a post-test practice test, some do not. In order to give yourself the best chance of passing, you should learn how to effectively go over the essay prompts. Below are a few tips to help you get started.First, if you are reading the APUSH DBQ Roosevelt Sample Essay, go over each of the seven sections in detail. Write down each section as you complete it. Doing so will help you write the essay properly. You should also start each section by writing your thesis statement on a separate piece of paper. This will allow you to write what you believe about the essay topic before actually writing the essay.The second tip for writing well is to use your index to quickly look up a potential response question. For example, if the essay prompts read, 'How do you feel about the Vietnam War?' you should look up the words 'Vietnam'war' on the index. Next, write the words 'supporting', 'don't support', or 'neutral'. Finally, write the words 'decided'not decided' on the index.Last, you should focus on writing possible answers to the questions that you encounter throughout the essay. Try to create a short list of possible answers to each question and use them as guides. As such, always start by writing your conclusion.For those who have tried to write an APUSH exam before and failed, the APUSH DBQ Roosevelt Sample Essay is not likely to be the right fit. However, while this essay might be difficult, you should continue to work at y our writing skills, because nothing will ever be easier than writing your essay.Regardless of your previous experience with writing an APUSH exam, whether you have a particular area that you are struggling with or you simply do not know how to write an essay, the APUSH DBQ Roosevelt Sample Essay is a great place to start. After all, with practice and knowledge, anything can be mastered. Learn how to apply these tips for great results!

Custom Harvesting essays

Custom Harvesting essays Custom harvesting is usually associated with the harvesting of wheat in North America. Actually, custom harvesting is needed for all kinds of different crops. Custom harvesting is the cutting of a farmers crop by a custom harvester and not the farmer himself. Custom harvesters are people that do the harvesting for the farmers. Custom harvesters endure many different things during their work. Harvesters work long hours and spend various amounts of time away from home. They hire crews and entrust a lot of their livelihood in these crews. An average custom harvesters year is broken up into three parts; the wheat harvest, the fall harvest, and the down time during the winter. Custom harvesters own their own machinery. Harvesters all have some type of combine with header attachments, some type of truck, and some type of trailer. Combines are usually new, so they do not breakdown a lot. Harvesters do not want their equipment to breakdown, because time is truly money in the custom harvesting business. The number of combines a harvester owns depends on how many acres they do for farmers in a years time. Harvesters own various combinations of header attachments that are attached to the front of the combine. The types of header attachments that a custom harvester owns are based on what kind of crops they harvest. For example, if they harvest corn, they use a corn head. If they harvest soybeans, they use a flex-head. If they harvest wheat, they use hard platforms, etc. Harvesters have different types of trucks. They either use a semi or a straight truck. A semi is a tractor-trailer combination. A straight truck is the tractor with the body stretch ed out and a dump box put on it. Harvesters have various types of trailers. There are trailers used to haul one or two combines, and other trailers used to haul the headers. They need to haul their equipment, because they spend part of the year moving aro ...

Isadora Duncan harmony with dance Research Paper

Isadora Duncan harmony with dance - Research Paper Example Her free flowing pattern of dress is said to be influenced by the Greek style (Lomask, 1997). Her unrestricted and graceful movement of body has given her a special place in the works of various artists like writers, sculptors, painters, actors, musicians and film makers (Uminski, 2007). However, Duncan was overtly criticized by the narrow minded section of the society according to which she was far too advance than the era in which she was living (Uminski, 2007). Brought up in poor apartments, Duncan spent her childhood dancing alone on the beaches (Lomask, 1997). Hardships in her life made her stand up for deprived children and distressed women (Lomask, 1997). The maestro wanted to perform for mesmerizing the souls of the less privileged rather than for minting money (Lomask, 1997). This was clearly reflected in her costumes and make up. The dancer has clearly stated: (Duncan, 1927) When I speak of my School, people do not understand that I do not want paying pupils; I do not sell my soul for silver. I do not want the rich children. The have money and no need for Art. The children I long for are the orphans of the war, who have lost everything, who no longer have their fathers and mothers. As for me, I have little need of money. Look at my costumes. They are not complicated; they did not cost very much. Look at my decors, these simple blue curtains I have had since I first started dancing. As for jewel, I have no need for them. A flower is more beautiful in the hands of a woman than all the pearls and diamonds in the world. Collaborating Artists: Edward Gordon Craig & Constantin Stanislavski Isadora Duncan had an umpteenth number of artistic collaborators. Edward Gordon Craig and Constantin Stanislavski were considered as the chief collaborating artists for Duncan. The dancer met Craig, an actor, director, designer and graphic artist for the first time in Berlin in December 1904 (Zavrel, 2003). In the same year, Duncan opened her first dance school in Grunewa ld and her group was later known as the â€Å"Isadorables† (â€Å"Chapter 2†, n.d.). The two of them met again in Duncan’s recital, a Chopin program which was conducted in a simple background (Zavrel, 2003). Craig was highly impressed by Duncan’s performance and fell in love with her. Their love gave way to Duncan’s first daughter, Deidre who met with an unfortunate death in 1913 (Craig, n.d.). Craig eventually parted away with Duncan whom he used to call â€Å"Topsy† in 1907 (Craig, n.d.). A couple of years ago, both Duncan and her stage designer, Craig were brought into discussion (Holroyd, 2009). According to Holroyd, Duncan’s â€Å"nine-minute pas de deux with Craig is a wonderfully sustained and ingenious piece of erotic interplay†¦Ã¢â‚¬  (Holroyd, 2009). During her tour of Russia between 1904 and 1907, Duncan first met Constantin Stanislavsky, the popular Russian theatre director who had deep admirations for the dancer (à ¢â‚¬Å"Chapter 2†, n.d.). At that time, Stanislavsky was occupied with Method of acting (Uminski, 2007). It has been stated, â€Å"The famous Stanislavsky Method of acting is nothing more than a device for switching on at will what Isadora called the ‘motor in my soul.† (Mazo, 2000:52) The director sponsored Duncan’s school in Russia where she had plans to educate children in dance (Uminski, 2007). In 1908 Isadora introduced Craig to Stanislavsky who offered Craig to direct their production of Hamlet (Edward Gordon Craig,

Currency trading simulation Research Paper Example | Topics and Well Written Essays - 750 words

Currency trading simulation - Research Paper Example OANDA reflects the market ideal market condition which may not be true conditions. The pie charts in the OANDA which shows real time changes in the currency pair using moving averages. The user can study the market and develop their trading strategy which will determine when to buy and when to sell at a profit. Generally, when the spot crosses under the moving average,a sell signal appears because the technical analysis shows that the price will drop. A buy signal appeard when the spot crosses over the moving average because the price will raise. Market volatility tends to indicate rate reversal hence an important factor to be considered. I used two moving average on the same pie charts, the faster moving average is based on 25 days of data while the slower moving average is calculated from 10 days of data. A buy signal appears when the faster moving average crosses above the slow moving average, and a sell signal appears when the faster moving average crosses below the slower moving average (OANDA Tutorial). My initial trading plan was to use reversal point by waiting for the fast moving average crossing above the slower moving average, then buy 50 currency units and hold the for a while to see if the market price will go up or not. My initial didn’t work out because the prices didn’t rise, thus I couldn’t get a profit. I decided to diversify my portfolio to maximize my returns and minimize my risk in the money market. The moving average, however, had little movement and thus I was not able to able to buy and sell at a profit. Changing my strategies to diversification of portfolio worked out because none of the moving averages crossed each other. Market volatility also didn’t work out so I decided to diversify my points. My strategies yielded returns, but I didn’t maximize it. The market fluctuates every second and making decisions is very